Privacy Policy

1. Introduction

At VulpeAds ("we," "our," or "us"), operated byG‌R‌O‌W‌T‌H‌ ‌A‌I‌ ‌S‌I‌S‌T‌E‌M‌A‌S‌ ‌E‌ ‌C‌O‌N‌S‌U‌L‌T‌O‌R‌I‌A‌S‌ ‌L‌T‌D‌A‌(CNPJ4‌4‌.‌3‌1‌8‌.‌8‌7‌6‌/‌0‌0‌0‌1‌-‌5‌6‌), your privacy is a priority. This Privacy Policy explains how we collect, use, and handle your data when you use our platform and services.

We comply with the General Data Protection Law (LGPD) in Brazil, the General Data Protection Regulation (GDPR) in the European Union, and relevant US state laws (including CCPA/CPRA).

2. Information We Collect

• Account Data: Name, professional email, and profile information provided via Google OAuth.
• Business Data: Company name, website URL, and advertising goals.
• Third-Party Integration Data: When you authorize VulpeAds to access your Google Ads account, we collect search terms, campaign performance metrics, and account structures via the Google Ads API.
• Usage Data: Information about how you interact with our platform, including logs, IP addresses, and device identifiers.

3. Google Ads API and Data Usage

Our platform integrates directly with Google Ads API. We strictly adhere to the Google API Services User Data Policy, including the Limited Use requirements.

We only request the scopes necessary to perform ad optimizations (e.g., creating negative keywords). We do not share your Google Ads data with third parties for advertising purposes. However, data is processed using Google Gemini AI services to categorize search intent and generate optimization recommendations.

4. AI Data Processing Transparency

VulpeAds utilizes advanced Artificial Intelligence, specifically Google Gemini models, to provide its core services. Here is how your data interacts with AI:

• Processing: Search terms and campaign performance data are sent to Google Gemini via secure APIs for real-time analysis.
• Purpose: The AI acts as a processor to identify irrelevant traffic and automate negative keyword creation.
• Human Oversight: While the AI automates actions, you maintain full control via the dashboard to override or adjust AI-driven decisions.
• No Training: We do not use your private business data to "train" foundation models for other users unless explicitly consented to in a separate agreement.

5. Legal Basis for Processing (GDPR & LGPD)

We process your data based on:

• Contract Performance: To provide the services you signed up for.
• Consent: For actions like sending newsletters or cookies.
• Legitimate Interest: To improve our platform security and performance.
• Legal Obligation: To comply with applicable tax or regulatory laws.

6. Data Security

We implement industry-standard security measures, including encryption (SSL/TLS), secure database architectures, and rigorous access controls. Our backend is powered by Supabase and integrated with Google Cloud (for Gemini AI), ensuring enterprise-grade infrastructure security.

7. Cookies

We use essential cookies for authentication and performance. We also use analytical cookies to help us understand user behavior. You can manage your cookie preferences through our on-site banner.

8. Your Rights & Contacts

Depending on your location, you have the right to access, correct, delete, or port your data. You may also object to or restrict certain processing activities.

To exercise your rights or if you have any questions about this policy, please contact our Data Protection Officer at: