Google Ads
7 min read
How to Reduce CPA in Google Ads: 8-Lever Checklist
An 8-lever tactical checklist to reduce CPA in Google Ads within 30 days. Covers negative keywords, device bids, dayparting, PMax placements, and more.
Apr 15, 2026Read more
VulpeAds Intelligence
Wednesday, April 15, 2026Insights & Strategy
Featured storyRead article
Your Ad Platform Was Designed to Spend Your Money. Not Save It.
Mar 1, 20266 min read
An open letter to every media buyer, marketing manager, and CMO who is tired of watching ad budgets vanish into thin air while the tools meant to help them seem to do the opposite.
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VulpeAds TeamManifesto
Latest Articles
6 articlesGoogle Ads
8 min read
How to Use the Google Ads Search Terms Report Weekly
A step-by-step weekly audit routine for the Google Ads search terms report. Includes filters, decision logic, and a copy-paste template for teams and agencies.
Apr 12, 2026Read more
AI & Automation
8 min read
3 Types of AI Automation in Google Ads — Which Saves the Most Budget?
Understand the 3 types of AI automation in Google Ads: Smart Bidding, reporting automation, and traffic quality AI. Learn which delivers the highest ROI for high-spend accounts.
Apr 12, 2026Read more
Google Ads
9 min read
How Much of Your Google Ads Budget Is Wasted? Audit Framework
Discover how much of your Google Ads budget is wasted with this 5-step audit framework. Covers search terms, broad match, PMax, and budget pacing checks.
Apr 8, 2026Read more
Google Ads
8 min read
Performance Max Negatives & Placements: Complete 2026 Guide
Master negative keywords and placement exclusions in Performance Max. Covers the 10k limit update, search terms report access, and agency-scale workflows.
Apr 5, 2026Read more
Google Ads
11 min read
Negative Keywords in Google Ads: The Complete 2026 Guide
Learn how negative keywords work, the new 10k limit update, match types, n-gram analysis, and how to manage them at scale across MCC accounts.
Apr 5, 2026Read more